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REYNOLDSBURG, OH—In what the lingerie retailer described as a well-meaning however in the end misguided try to present its clients what they needed, Victoria’s Secret apologized Thursday for an ill-advised physique positivity marketing campaign that included photographs by which a horse is seen carrying a bra. “Please know that we have been attempting our greatest with the adverts that featured a mare carrying a lace push-up bra, and that we’re nonetheless studying how greatest to depict our bodies of all sizes and kinds,” mentioned CEO Martin Waters, acknowledging that whereas he and different high executives on the firm believed the horse was depicted in a horny and empowering mild, the commercial had nonetheless fallen wanting clients’ expectations. “To be sincere, we’re not fairly certain what we did incorrect, however we’re taking inventory and reflecting on what we might have finished in a different way with this horse. If it was some sort of animal rights concern, please relaxation assured that the horse had by no means felt extra snug and supported than it did whereas carrying our newest line of embroidered, medium-lift bras.” Waters added that the corporate deliberate to make amends in its subsequent physique positivity marketing campaign by utilizing extra plus-sized horses.
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